Certificate Course In Digital Marketing

The digital advertising market is growing rapidly and becoming a preferred choice of marketing for various corporate .Companies are faced with new challenges and opportunities within this domain as it evolves rapidly .Hence the need arises for relevant and up-to-date courses to keep the current and future digital marketers on course. We designed this program to address the growing demand for competent digital marketing professionals.This program is built on Google Ad Words certification exams that offers students a fresh perspective in online marketing through instructor led classroom training,case studies, assignments, simulation and assessments. On completion of the program, learners will receive certification issued by digilink services.

Duration: 2 months
Working with live projects.
Certificate by Facebook & Google

Modules :

Module 1
Fundamentals of Ad Words
  • How to generate Sales
  • How to generate Leads
  • How to generate Website Traffic
  • Brand Awareness
  • Brand Consideration
  • App Promotion
  • Search Advertising
  • Display Advertising
  • Advertising using YouTube
  • Advertising on mobile shopping
  • Advertising with Google Search
  • Module 2
    Search Engine Optimization (SEO)
    • On Page SEO
    • Off Page SEO
    • Local SEO
    • Google My Business
    • Google Analytics
    • Google Search console
    • Google Keyword PLanner
    • Keyword Research
    • Sitemap Creation
    • Google Penguin
    • Google Panda
    Module 3
    Social Media Marketing (SMM)
    • Youtube Video Creation & Optimization
    • Facebook Business
    • Twitter campaigns
    • Social Media Optimization
    • Linkedin Pages & Campaigns
    • Instagram Campaigns
    • Media Buying & Selling
    • Affiliate Marketing
    • Email Marketing & SMS Marketing
    Module 4
    Email and Affiliate Marketing
    • How to Make Subject line
    • How to make right Email
    • Strategically Time Your Mails
    • Email Design
    • Email Content
    • Bulk Mails
    • Setup Affiliate Account
    • Sale Produts on different platform
    • Generate revenue
    • Optimize products