Certificate Course In Digital Marketing
The digital advertising market is growing rapidly and becoming a preferred choice of marketing for various corporate .Companies are faced with new challenges and opportunities within this domain as it evolves rapidly .Hence the need arises for relevant and up-to-date courses to keep the current and future digital marketers on course. We designed this program to address the growing demand for competent digital marketing professionals.This program is built on Google Ad Words certification exams that offers students a fresh perspective in online marketing through instructor led classroom training,case studies, assignments, simulation and assessments. On completion of the program, learners will receive certification issued by digilink services.
Duration: 2 months
Working with live projects.
Certificate by Facebook & Google
Modules :
Module 1
Fundamentals of Ad Words
How to generate Sales
How to generate Leads
How to generate Website Traffic
Brand Awareness
Brand Consideration
App Promotion
Search Advertising
Display Advertising
Advertising using YouTube
Advertising on mobile shopping
Advertising with Google Search
Module 2
Search Engine Optimization (SEO)
- On Page SEO
- Off Page SEO
- Local SEO
- Google My Business
- Google Analytics
- Google Search console
- Google Keyword PLanner
- Keyword Research
- Sitemap Creation
- Google Penguin
- Google Panda
Module 3
Social Media Marketing (SMM)
- Youtube Video Creation & Optimization
- Facebook Business
- Twitter campaigns
- Social Media Optimization
- Linkedin Pages & Campaigns
- Instagram Campaigns
- Media Buying & Selling
- Affiliate Marketing
- Email Marketing & SMS Marketing
Module 4
Email and Affiliate Marketing
- How to Make Subject line
- How to make right Email
- Strategically Time Your Mails
- Email Design
- Email Content
- Bulk Mails
- Setup Affiliate Account
- Sale Produts on different platform
- Generate revenue
- Optimize products